Marketing in the digital age might not be as complicated as people explain it to be. There are ways to increase your online traffic without having to work on coding, utilizing complicated tools and other technicalities.
Once you get everything set up with all your sites and platforms, it becomes simple enough. If you are new to this, you might be hesitant, thinking that it would be too hard to understand.
So, here are three quick and easy tips that you can do to produce better results with your outsourcing.
1. Add Your Personal Touch
Make your readers feel like it is you who is reaching out to them and not just a mere cold, emotionless machine. Humans, as we are, we seek compassion. No matter how great your business is, if your consumer does not feel accepted, heard, or comforted with your service, it will not be worth their time.
Digital marketing is all around us, from the videos, podcasts, content creations, and commercials – and people don’t waste their time just to see or listen to boring and meaningless stuff on the internet. In a post by IPSOS, it is stated that 53% of consumers or potential clients, do not completely trust brands at all until they see for themselves the proof of their claims.
When you get personal, it increases the percentage of retaining your clients. Most business owners who engage more and check regularly on their clients, tend to have more long-term customers. It is because they are more likely to work with the person rather than the brand.
Adding your personal touch makes your brand more authentic; develops and strengthens the brand’s culture, proves as a powerful tool for good leadership, and builds trust with customers.
Besides the service or the product you offer, your customers want to know the story behind your business.
2. Make Use of Hashtags
It does not apply to all platforms, but hashtags keep your business relevant, and that is a fact. Using hashtags highlight your posts to a specific group, audience, or industry to help those interested in your business or content find you. It is a way to filter out unwanted posts.
The main social media platforms, such as YouTube, LinkedIn, Twitter, Facebook, and Instagram; optimize their search engine with hashtags; before the words present in your content, the internet is already programmed to chase down hashtags to compile related content and images.
In a statistics report by Data Reportal published in April 2021, the latest data shows that there are 4.33 billion social media users around the world during the start of 2021, leading to an average of over 55% of the total world population.
As reported by Compare Camp in 2020, for Instagram with 1 Billion users monthly, an account with less than a thousand followers gets 79.5% more interactions for posts with 11 hashtags. Furthermore, individuals that generally use hashtags in Twitter are proven to have a 100% increase in online presence, while business accounts with 50%, and a percentage of 55% in chances of getting retweeted.
3. Use the 80/20 Rule
As an entrepreneur, being familiar with the Pareto Principle or the 80/20 rule will change the pace of how you run your business. This is the ‘universal truth’ on the imbalance of the world.
To make it simple, 20% of sales representatives generate 80% of total sales. If it is still confusing, think of your own home. 20% of your day you spend it in the kitchen, but 80% you spend it in bed. Or 20% of the time you would choose a bright-colored shirt, while 80% of it you choose the darker ones.
It is a matter of habit in your personal life. In business, this is crucial, in client prospecting, you have to do 20% talking and 80% understanding what your customer’s needs.
Furthermore, in marketing, you have to keep your promotional content at a minimum. Focus on interesting content to attract leads and clients, rather than selling your services and products. Use the 80/20 rule, make sure that 80 percent of your content focuses on side informative, relatable, relevant, and informational of your business, and allot 20 percent of it to promoting your brand.
Marketing is all about luring your potential leads and clients. Yes, you need to profit. However, gaining clients and retaining them for a long time is what keeps your business alive.
Your business, when effectively harnessed and properly communicated through Digital Marketing, outsourcing, and lead prospecting will be the least of your problems. You can focus more on expanding your business without having to devote your entire life. Let your business work for you and not the other way around.
A wise investment will be getting a Digital Marketing Assistant, no matter how easy the tasks are, it is still eating up your time. Instead of having to waste time and effort, let someone who is skilled and trained do it for you.
Global OfficeWorks has a helping hand that can provide you the results you need. We are a company that specializes in supporting Small and mid-size enterprises that need support in administrative support, digital marketing, and customer care.